The tech industry is organized around the concept of wars. In recent memory, the browser wars, the Java wars, before that there were wars over email APIs, desktops, GUIs, networking standards, you name it, if there's money to be made in controlling users, there's been a war to lock those users in. It's been that way since the dawn of time, and it will always be that way. It's in human nature. It's also in human nature for the users to realize they're being used, get fed up, and create or discover the technology for themselves thereby routing around all the warring parties. It's as if the…